Media Center

Here you can find a selection of presentations I’ve given, panels I’ve moderated and interviews/mentions in the press. Check back for free downloads coming soon!

Events

SXSW 2011

SXSW 2012

unNiched Micro: Scratch, Sniff & Learn

Business Development Institute

SMI’s Social Media in the Pharmaceutical Industry (London, England)

Mentions

Excerpt from Making Better Blogs post Social Marketing: Must it Show a Dollars Based Profit? by @DeanMBB

“When Mack and I seemed all too “dreamy” about the virtues and values of corporate social media, Gigi said “…gang, we’re fooling ourselves if we think this is all a nice communications initiative and not a marketing one.” While that was “water in the face” it was a spot on.”

Excerpt from digilicious post #DigPharm Day 1- social media & mobile workshops by Jess Seilheimer (@Jaeselle)

Gigi’s presentation was great and surrounded with tried and tested pilots for integrating social media POVs…

“There is no ’1 and done’ when it comes to social media initiatives. You can’t just close out the initiatives. Being prepared for changing environments across social media and digital platforms is to be expected and should be accounted for in the refinement phase.”

Excerpt from Clickz post AstraZeneca’s Social Media Strategy Reflects Regulatory Obstacles by Kate Kaye

“We determined who in the organization would drive the strategy, so for corporate, it’s corporate affairs, specifically corporate communications. But we also determined who our other subject matter experts would be,” explained Peterkin. “If we were going to be having disease state conversations, who on the brand teams do we need to bring to the table? To get this approved and off the ground, who did we need to have sitting at the table having this conversation?”

FINALLY…a question I really want an answer to from @svenplarsen in his Pixels & Pills post Where are the Pharma Reps on Grey’s Anatomy?

“Now for the big question. How do we get Gigi Peterkin that guest starring role opposite Patrick Dempsey?”