Those of you who know me know that I have definite opinions, and I’m not afraid to voice them. While some of you have called me diplomatic (cue laughter from others), in the end I will express my opinions in no uncertain terms.
These very strong opinions often translate into passion about my work, and after a career of learning at the feet of numerous smart people, I’ve decided to hang my own shingle and turn my strong opinions, and proven successes, into a business model – one that creates connections which propel people to action – and contains these core elements:
Creativity: sometimes there is no straight, clear path to reach our goals and objectives; sometimes we need to make our own way. Tell me where you want to go, how you will measure success, what your objectives are and I’ll show you how to get there. Together we’ll create a roadmap to success – even if the path isn’t originally obvious or clear.
Integrity: I believe one of the biggest keys to success is doing the right things for the right reasons. If delivering patient care is a core tenet of your business, then it follows that your business strategies, online and offline, will – in one way or another – link back to that core tenet. In other words, if you’re in business to serve patients, your online strategy won’t involve direct sales marketing tactics, but it will involve creating an online community that serves patient needs to the best of your ability.
Futurescaping: okay this is a buzzword, and I despise buzzwords, but it’s a descriptor I believe in. Your business model, your strategies, your presence is built on the needs of the past to deliver results in the present. Where do you need to be in the future? How can you develop and devise an online program that gets you where you need to be? If you’re in a regulated industry you may feel like you’re playing catch up online, trying to get your message out there to the consumers searching for it. My response is stop looking in the past, or to the current campaigns of your competitors, as a means to plan where you need to be. What are your goals? What is your tolerance for risk? How will you measure success? Answer these 3 questions and I’ll show you how to get where you want to go in ways you never dreamed possible.
I’m creating a path to the future…are you ready to come along?